Friday, May 11, 2012

From Fabulis To Fab, Hemp House, Personal Tragedy To Business Triumph

Friday, May 11, 2012
NEW YORK -- In December 2010, Jason Goldberg gave his investors the bad news first. Fabulis, the gay men's social network he started one year earlier with more than $2 million of their money, was a flop.

But the good news was that Fabulis' "Gay Daily Deal of the Day" had generated significant buzz, largely thanks to Goldberg's cofounder, Bradford Shellhammer. The former head of sales at a trendy Manhattan furniture store, Shellhammer had a knack for picking quirky products that caught fire with users.
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